A glimpse into the creative process of the Hardesty Arts Center design as told by
Selser Schaefer Architects with photographic and video interpretations by Don Emrick and Geoffrey Hicks

Hardesty Arts Center Galleries
exhibition runs through July 5, 2013




The design of functional objects, be it product design or buildings and systems, adds an additional consideration to the design process, the end user and the usability of that design. Design is a process, and while sometimes it is linear in nature other times it is not… at all. Sweet Spot: red candy bar and other design tales is the story of that process and its success.

Selser Schaefer Architects approached the AHHA design process as a learning experience. A process in which we gathered, assimilated, combined, dissected, and analyzed information from the Arts & Humanities Council of Tulsa, the community, artists, educators, administrators, curators, preparators, galleries, museums, building owners, and engineers — basically anyone with an interest in what the facility would become. As individuals, our breadth and depth of knowledge is governed by our experiences; and all of our experiences are different. The way we approach things and understand a particular need, task, or issue is a function of who we are and what experiences have shaped us as humans.

We looked at it this way. Everyone has their own perspective, knowledge, and expertise. Artists know art. Educators know education. Administrators know management. When you take time to listen, collaborate and carefully consider everyone’s experiences, that overlay of information is the sweet spot. The place from which the solution is found.

Each individual story represents this process, an interactive dialogue of sorts, that guided the design of the facility through an organic collaboration-centric process. The collection of these stories represents thousands of hours and hundreds of individuals and their efforts to make the Hardesty Arts Center the sweet spot of the Brady Arts District.